Jackson Analytics, LLC
Investment Management Data Marketing
iStock-586936882.jpg

Insights

Insights is the Jackson Analytics home for data marketing and digital content. We offer tips, advice, strategy, and thought leadership pieces for the investment management industry.

 

Data Marketing Minute: Some Data is More Equal than Others

Data, in this context, is not only a manager's product; it is their resume. So where in a manager’s data set can they mine for items that will truly differentiate their firm?

Focus on your narratives first.

It might seem odd to focus on marketing narratives as a data point, but just because it’s qualitative (it’s as qualitative as it gets, actually), doesn’t mean it’s not data, and certain doesn’t mean that it’s not important.

Read More
Daniel Quinn
Data Marketing Minute: Automated Data Warehousing is a Must

“Quarter-end reporting is unquestionably the most taxing responsibility for investment managers.

Automating the process through an outsourced relationship with a firm having proven tools and processes not only improves reporting quality, but enables the firm’s key personnel to focus on their core competencies during a vital time of year.”

Read More